The 4Way Test association

  1. Is it the TRUTH?
  2. Is it FAIR to All Concerned?
  3. Will it Build GOODWILL and Better Friendships?
  4. Will it Be BENEFICIAL to All Concerned?

The 4Way Test ...of what we think, say or do!

Word by word translation is not precise. Please excuse!

Speakers List

This page gives information on how to contact people who have been actively involved in projects promoting The 4Way Test both inside their own community and in other communities literally around the globe.  These people are accomplished educators, corporate executives, entertainers and community leaders who use The  Test everyday. 

The people listed here and their co-workers could be great resources to complement your own efforts.

We have tried to include links to helpful websites along with their contact information.  All speakers are presented in alphabetical order.

We cannot take responsibility for those who do disappoint, however we would like to receive your comments on any speaker. They come recommended to us, but as always you are responsible for your own choices, so do your own due diligence.  Some charge, some do not and some ask only that their expenses be reimbursed when extensive travel is required.  The area in which they are available to speak varies with their own schedules and commitments. 

Bob Carris  (MI)
Phone:  (734) 453-7304 (weekdays)
40400 Ann Arbor Road #204b
Plymouth, MI 48170


Bob spearheaded a project of the Livonia, MI, AM Rotary Club (District 6400) to develop an inexpensive soccer ball with the RI logo and the 4Way Test imprinted in 16 languages on the soccer ball.  His work on the project has involved collaborating with people literally around the globe.  A Rotarian since 1994, Bob is a past President of the Livonia AM Rotary Club.  The Soccer Ball has been personally presented to every RI President since 2011.  Thousands have made the journey throughout the soccer world.

Rudy Lawson (MI)
Phone:  (313) 673-6326
16651 Lasher Road #610
Detroit, MI 48219


Rudy Lawson known to fans by his professional name "Mr. Rudy" is a well known motivational speaker and entertainer.   For the past 26 years he has focused on building character and shaping values at multiple age levels and in a variety of community settings.  One of his more recent endeavors is a very successful Anti Bullying Campaign using the 4Way Test.   Many of his programs are in partnership with US and Canadian Rotary Clubs.   He is proud to be an honorary Rotarian welcomed by clubs throughout the US and Canada.

Allen Mathis (AL)
Cell:  (256) 872-6240
5355 DeSoto Caverns Parkway
Childersburg, AL 35044



Al is the grandson of Herbert J. Taylor author of The 4Way Test and is President of The 4Way Test Association.  He has been a Rotarian for many years serving as a club president and assistant district governor in Alabama.  When he talks about applying the test, his presentation includes up close and personal stories of the grandfather he grew up with and remembers very well.

Bill Schaffter (CO)
Phone:  (970) 226-3669
Cell:  (970) 980-9514
906 Ashford Lane
Fort Collins, CO 80526


Bill has long encouraged use of The 4Way Test by youth -- introducing it and its applications to problem solving in schools.  He and members of the Fort Collins Rotary Club have distributed thousands of free videos as well as numerous $30 flash drives with detailed instructions on organizing 4Way Test activity in schools.  In addition, the club sponsors 9 need based scholarships for which selection is based on need, scholarship, community service and leadership.  Each applicant is required to submit a paper in which they comment on The 4Way Test.

Wallis Zbitnew (Regina SK, CA)
Facebook:  Wallis Zbitnew
Inner Truth Publishing Inc.

Wallis Zbitnew is a journalist and author of the book “Mr. Apple Discovers the Four Way Test.” She joined the Rotary Club of Regina South, SK, CA in 1997 and is a past president. Wallis has hosted 5 different TV talk shows on Saskatchewan’s CKTV, SCN and Access 7.  For the past 10 years she has facilitated small business seminars throughout Saskatchewan on behalf of the Development Bank of Canada (BDC) and is an accomplished speaker. She has long been an enthusiastic applier of The 4Way Test and shares Mr. Taylor’s evangelistic Christian faith.  She recently returned from a 5-week UNCEF tour visiting street children projects in Columbia and Brazil. She is a curriculum developer and consultant and has taught elementary school over a 10 year period In Saskatoon, England, Ottawa and Regina. She has three sons and four grandchildren. Wallis has a Master’s degree in Education, a BA in Journalism and Communications, and is a Certified Self-Talk trainer from the Institute of Self Talk, Scottsdale, Arizona. 


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